The Challenge
Moderately large website in B2B services niche first came to us at the beginning of the year.
The client had a very ambitious goal to double the traffic within 6 months from the start of the campaign.
Performance BEFORE
Action and Implementation
We started by thoroughly auditing the website and creating the keyword plan. During this early stage, we also designed a semantic content strategy.
During the auditing, we decided to front-load most of the resources into technical SEO implementation and content writing, while link building was to be an ongoing operation starting from February.
We've created and successfully executed a semantic content plan which covered 6 core services of the client. Total content written and published on the website amounted to approximately 150,000 words.
While the content was going live, and links were built, we started working on the internal linking strategy to better connect the content with service pages.
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The Results
All of this resulted in a 163% growth over the period of 6 months, and took the website from just shy of 80,000 monthly organic traffic to over 205,000.
The campaign is still with Husky Hamster.
Performance AFTER
Campaign in Numbers
- From 78,070 to 206,012 organic traffic (163%)
- Total links built: 80 (10-15 links a month)
- Campaign length: 6 months
- Content produced:
- approx 150,000 words
- Additional services
- keyword research
- semantic content planning
- SEO audit
- implementation
- internal linking strategy
