Link building is a crucial aspect of off-page SEO, as it helps websites earn backlinks from other sites. These backlinks act as votes of confidence, indicating that a website is trustworthy and contains relevant content. This, in turn, increases a site’s visibility and search engine ranking.
However, link building can be a time-consuming process, particularly for new websites or those trying to expand their keyword footprint. Because of that, many people opt to work with a professional link building agency.
But not everyone is willing to go down that route, valuing independence over expertise. These site owners must face countless trials and tribulations that may put a spoke in their wheel on the road to success.
With these challenges in mind, the article below explores five effective link-building tactics everyone can use to improve their website’s search engine ranking.
From competitor analysis to guest posting and broken link building, these tactics will help you get the backlinks you need to boost your website’s visibility and credibility.
Content-Based Links
Building content-based links is a strategy that involves creating high-quality, valuable content that other websites would love to link to.
By producing articles and blog posts that are informative, entertaining, or simply useful to your target audience, you can earn backlinks from other websites from your particular niche.
This approach is one of the most effective link building methods because it provides real value to your target audience and the websites linking to your content.
Content-based links allow you to build fruitful relationships with other websites and establish yourself as an expert in your field.
When you create high-quality content that people want to share, you’ll start to develop a reputation as a trusted source of information. It’s a long-term strategy focusing on building a sustainable and scalable link building approach.
Some of the most effective strategies you can use to implement a content-based tactic include writing blog posts and articles, creating video content, and conducting interviews or surveys.
Examples of Content-Based Link Building Campaigns
Let’s take a closer look at some of the most creative and highly successful link building campaigns you can find online.
Content that answers questions
Creating a piece of content that answers a precise question, provides plenty of valuable information, and is dotted with the right keywords is an excellent idea. Ideally, it should also include a photo and a call to action.
https://www.overnightflowers.com/blogs/onf-blog/how-to-make-fresh-roses-last-longer
Statistical articles
Sites that provide recent and relevant stats are incredibly popular since many people want to refer to verified sites to back-up information they give.
https://khrisdigital.com/sales-funnel-statistics
Guest Blogging
Guest blogging is another popular link-building strategy involving writing and publishing articles on other websites, typically relevant to your niche or industry. By contributing high-quality content to other sites, you can establish yourself as an authority in your field and build valuable backlinks at the same time.
When guest blogging, choosing suitable sites to work with is essential. Look for websites with high domain authority and a large audience, but ensure they are relevant to your niche.
Additionally, don’t forget to check whether the site is actually accepting guest posts and has clear guidelines for contributions.
When writing a guest blog post, aim to create high-quality, informative content that will both engage and educate the target audience. Your article should add value to the host site while highlighting your expertise and promoting your brand.
Guest blogging can be a great way to reach new audiences and build valuable backlinks. Yet, approaching it with a strategic, long-term perspective is essential.
Don’t just focus on getting a link; focus on building relationships and establishing yourself as a valuable contributor to the online community.
How to Find Guest Blogging Opportunities
Before starting guest blogging, you need to find the right opportunities.
A simple Google search using keywords related to your industry or niche can yield a number of results for websites that accept guest blogs.
If you want to be 100% sure the website will accept your submission, you can add phrases like “write for us” or “guest post.”
For example, if you run a DIY project website, you can use a combination of “DIY projects” and “write for us” to look for guest post opportunities.
Depending on your needs, you can also experiment with different keywords:
Broken Link Building
There’s no shortage of broken links on the internet. Hence, you can look for broken links on other websites relevant to your niche or industry and use them to your advantage.
These broken links could be dead pages on other websites or links that no longer lead to the intended resource. Either way, by identifying and reporting these broken links to the website owners, you can suggest that they replace them with a link to your own content.
This type of link building helps the website owner by providing them with a valuable resource to replace the broken link, improving the user experience for their visitors. As a result, it can be pretty effective.
To find broken link building opportunities, you can use a variety of different tools and techniques. Some popular methods include:
- using Google search operators to find broken links,
- using broken link checker tools,
- searching for relevant websites in your niche or industry to see if they have any broken links.
For instance, you can use Ahrefs’ Broken Link Checker to find valuable link building opportunities.
https://ahrefs.com/broken-link-checker
The Skyscraper Technique
The Skyscraper technique involves the process of finding content in your niche that has already performed well on search engines, creating something even better, and reaching out to the people who have linked to the original content to convince them to link to your piece instead.
It’s an effective way to build links since you’re only targeting content that has already proven popular. By creating something even better, you can attract links from those who have already linked to the original content and increase your search engine rankings.
The entire technique boils down to three steps.
First, you need to find high-performing content in your niche.
Next, create content that’s even better than what you’ve identified. It could be a more comprehensive guide, an updated version of the content, or a unique angle on the same topic.
Finally, reach out to people who have already linked to the original content and ask them to link to yours.
Competitor Analysis
By researching your competitors’ link profiles, you can identify high-value links and discover websites that establishing a relationship with would benefit your brand.
When employing this strategy, it is essential to use ethical methods and avoid any black hat techniques. It includes avoiding link farms and spammy link building tactics.
Additionally, when approaching potential sites for link building opportunities, you should always provide quality content relevant to the target website. Doing so will ensure that your link is valuable and will not be viewed as spam.
The Bottom Line
Whether you are an SEO expert or a beginner making your first steps in the world of link building, these tactics can help you gain visibility and attract more visitors to your site.
Their power lies in providing value to others — creating comprehensive guides and publishing them on your site, informing website owners of broken links, or writing quality content for blogs.
That being said, you must approach your link building efforts with great care. Otherwise, you can fall victim to low-quality sites and various scammers.
Alternatively, to stay on the safe side, you can leave link building in the hands of professionals — like us — and sleep soundly, knowing that your site receives the care it deserves.
