# Brand Mentions Campaign (for AI answer visibility)

> Your name in the articles, reviews and lists AI engines draw from when buyers compare tools. We track it, we don't promise it.
> Online version and Excel sheet: https://huskyhamster.com/knowledge-base/checklists/brand-mentions-campaign/

## Prompt set and baseline
- [ ] Prompt set agreed with the client: the questions buyers actually ask (30–100+)
- [ ] Prompts split by intent: definition, validation, exploration, comparison, ranking, recommendation
- [ ] Baseline run on public UIs (ChatGPT, Perplexity, Gemini), min. 4 measurement runs/month
- [ ] Baseline records: which brands each answer names, which pages each answer cites
- [ ] Presence reported as % and rotation over time — never as a single-shot position

## Target selection (work backwards from the answers)
- [ ] Cited pages listed per prompt cluster: comparison lists, review roundups, alternatives pages
- [ ] Gap matrix built: competitor × intent × category × funnel stage — where competitors are named and we're not
- [ ] Placement targets prioritised where engines already draw from
- [ ] Platform mapping: ChatGPT → Reddit/YouTube/forums; Perplexity → comparison/e-commerce; Gemini → gov/edu/authority

## Placement rules
- [ ] Mention placed only where a reader would expect to find it
- [ ] Says only what's true of the product; positioning consistent everywhere (engines can't resolve five conflicting descriptions)
- [ ] No hidden text, no bulk "best of" shells, no gaming the answer
- [ ] Mention with or without link decided per placement (a mention without a link still feeds engines)
- [ ] Same site qualification rules as every placement (DR 40+, traffic, relevance, no link farms)

## Re-check and reporting
- [ ] Same prompt set re-run each cycle; report named/not-named per prompt
- [ ] Track across 3+ platforms in parallel (brands on 3+ platforms hold most mentions)
- [ ] Mention × citation quadrant reviewed: defend mentions, or push citability
- [ ] Reports include what changed, not promises: no citation guarantees, no model-update timelines

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**Husky Hamster**: link building for SaaS, AI products and software houses
Questions about this checklist? Andreea Paluszak, Head of Outreach: hello@huskyhamster.com · Book 30 minutes: https://huskyhamster.com/book-a-call/
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