# Guest Post Campaign

> Guest posts give the most room to say something — and the most room to say nothing. The article has to stand on its own.
> Online version and Excel sheet: https://huskyhamster.com/knowledge-base/checklists/guest-post-campaign/

## Angle and pitching
- [ ] Topic comes first; the link follows from it (not the other way round)
- [ ] The angle passes the "would a publisher accept this without the link?" test
- [ ] Pitch is a topic, not a link request
- [ ] The topic doesn't already exist on the publisher (or the pitch clearly extends it)
- [ ] Price negotiated to fit the placement, not accepted from a rate card by default

## Publisher checks
- [ ] Site passes the full Site Qualification checklist (DR 40+ filter, 2,000+ visits, relevance, no W4U pages, link-farm screen)
- [ ] The publisher's audience overlaps with the client's buyers
- [ ] Publisher publishes original work (spot-check a few posts for syndication)

## Writing
- [ ] Drafted by the AI tool, shaped by a person for the publisher's tone and the product's truth
- [ ] Unique on this placement — no template reshuffles across clients
- [ ] One clear argument with a worked example, a method, or a data point
- [ ] Client quote or input used where it strengthens the piece (publishers prefer it)
- [ ] Product claims verified — nothing the client's team wouldn't sign
- [ ] Link sits inside the argument, in a paragraph a reader would want
- [ ] Anchor follows the anchor plan (brand/URL/descriptive mix, no exact-match spam)

## Before publishing
- [ ] Client approves the publisher, the draft and the anchor
- [ ] Fee disclosure to client (if the publisher charges)
- [ ] Author bio consistent with the client's positioning (or publisher's guest conventions)

## After go-live
- [ ] Article live, link pointing at the agreed URL, placement indexed
- [ ] Logged: publisher, URL, anchor, target page, fee flag, go-live date
- [ ] 12-month monitoring scheduled; replaced free if removed
- [ ] If the article ranks for its own topic, note it — that's bonus reach beyond the link

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**Husky Hamster**: link building for SaaS, AI products and software houses
Questions about this checklist? Andreea Paluszak, Head of Outreach: hello@huskyhamster.com · Book 30 minutes: https://huskyhamster.com/book-a-call/
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