# Link Insertion Campaign

> Insertions are the fastest placement to go live because the page already exists. That speed makes it tempting to skip checks — don't.
> Online version and Excel sheet: https://huskyhamster.com/knowledge-base/checklists/link-insertion-campaign/

## Matching and prospecting
- [ ] Target page and anchor agreed with the client before prospecting
- [ ] Prospect list built from: competitor link gaps, category roundup pages, existing publisher relationships
- [ ] Prospects ranked by where the client's buyers actually shortlist (not just DR)
- [ ] Duplicate check: the client is not already on the page (or placed there by another vendor)

## Page-level checks (on the target article)
- [ ] Article is indexed and cached (not just published)
- [ ] Article ranks or gets readers for shortlist-type searches (best-tools, comparison, alternatives)
- [ ] The section where the link would sit is about the client's category
- [ ] The list is not paid-inclusion by design
- [ ] Existing entries: each is a real product with a real description (not filler rows)
- [ ] Site passes the full Site Qualification checklist (DR 40+, 2,000+ visits, no W4U, link-farm screen)

## Writing the insertion
- [ ] The paragraph is drafted by the AI tool, edited by a person to match the article's tone
- [ ] Says only what's true of the product (verified against the client's site)
- [ ] Length fits the surrounding rhythm (usually 1–3 sentences)
- [ ] Client approves the exact wording, target page and anchor before it goes in

## After go-live
- [ ] Link live and pointing at the agreed URL (exact URL, correct protocol, no redirect chain)
- [ ] Placement indexed within the agreed window
- [ ] Logged in the tracker: publisher, URL, anchor, target page, fee flag, go-live date
- [ ] 12-month monitoring scheduled (monthly check: live, indexed, correct target)
- [ ] Removal workflow ready: contact publisher, replace free if dropped

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**Husky Hamster**: link building for SaaS, AI products and software houses
Questions about this checklist? Andreea Paluszak, Head of Outreach: hello@huskyhamster.com · Book 30 minutes: https://huskyhamster.com/book-a-call/
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