# Link Requirements (before anything is bought)

> Complete this before ordering any placement. Links point at URLs, not at "the site" — if you can't fill every field, the campaign isn't ready.
> Online version and Excel sheet: https://huskyhamster.com/knowledge-base/checklists/link-requirements/

## Target pages
- [ ] Each target URL named explicitly (no "the homepage", no "wherever fits")
- [ ] Page purpose classified: sells (pricing, alternatives, integrations), ranks (close to moving), or supports (blog, comparison)
- [ ] Page is indexable: no noindex, no canonical pointing elsewhere, not mid-migration
- [ ] Page is ready: not thin, not empty, loads, works on mobile
- [ ] For international: the localised page exists and is live in the target market's language

## Anchors
- [ ] Anchor approach agreed per page: brand / URL / descriptive mix
- [ ] No repeated exact-match keyword anchors across placements
- [ ] Descriptive anchors phrased naturally for the reader (in the market's language for international)
- [ ] Anchor list approved by the client before outreach starts

## Placement mix
- [ ] Placement type chosen per page with a reason (insertion / guest post / international / brand mention)
- [ ] Insertions: a suitable existing page to insert into has been identified
- [ ] Guest posts: an angle exists that a publisher would accept without the link
- [ ] Brand mentions: the pages AI engines already cite for the buyer's questions are listed
- [ ] Volume and pacing agreed (links per month), not "as many as possible"

## Approvals and logistics
- [ ] Client knows which placements involve a publisher fee before approving
- [ ] Client approves every site before anything goes live
- [ ] Reporting expectations set: go-live dates, index checks, 12-month monitoring
- [ ] Escalation path agreed: who decides when a site is borderline

---
**Husky Hamster**: link building for SaaS, AI products and software houses
Questions about this checklist? Andreea Paluszak, Head of Outreach: hello@huskyhamster.com · Book 30 minutes: https://huskyhamster.com/book-a-call/
20-22 Wenlock Road, London N1 7GU, United Kingdom · huskyhamster.com