Link Building Case Studies for SaaS

Software houseResult

Domain Rating, up from 34 (+28), in 12 months of link building

How we got there

Starting point: DR 34, 320 referring domains, a new site mid-migration from HubSpot to WordPress
What we built: Links mainly from news sites, plus content, migration support and analytics. Referring domains grew from 320 to 374
Result: +733% organic traffic, 3,500 visits a month, 300 keywords in the Google top 10
Period: 12 months
Attribution: Results came from a non.agency engagement in which links were one component, alongside content, migration support and analytics.

FinTech SaaSResult

Organic search visitors, year over year, after the site lost almost 35% of its traffic

How we got there

Starting point: Tax-filing software that earns most of its revenue between January and April. Traffic fell almost 35% between May and September, and the estimated revenue risk was 40%, over $1M. The site had just over 900 referring domains. The closest competitor had 1,500+.
What we built: A Link Requirement Plan (strategy), based on link data for every URL that lost traffic and for competitors' top-10 pages. Links take 4–9 weeks to work, so we put most of the budget into the first three months. We ran strategy, acquisition, maintenance and reporting for the link programme.
Result: Organic visitors up from 553,759 to 1,242,894. Search Console clicks up from 583k to 1.36M (×2.3), impressions from 12.5M to 28.6M. Annual revenue held at about $2.5M through the drop.
Period: 12 months
Attribution: Results came from a cooperation in which links were the main element.

What link building did for software companies.