International links for SaaS and AI products
International links are links from publishers in the language and market you're entering, pointing at the version of your site built for that market. They're the difference between having a German page and having a German page that anyone in Germany can find.
Translating a site takes weeks. Earning the links that let it compete takes a different set of publishers, and most of them don't appear on your English prospect list.
- DR 40+
Ahrefs filter, never the verdict. Every site is still qualified by hand.
- 2,000+
monthly organic visits, checked against the site itself
- 12 mo
monitoring. A removed link is replaced free.
- 1,200+
active publisher relationships in technology
When do international links make sense?
They make sense when localised pages exist and buyers in that market shortlist from sources you're not on.
A good fit
- You've launched, or are about to launch, localised pages in a new market and they have no links from that market's publishers.
- Your localised pages exist but sit behind local competitors that other-language sites don't mention.
- Your English-language links are healthy and the localised versions have none.
A poor fit
- There's no localised page yet. Links point at URLs, so build the page first.
- You translated the homepage and nothing else. One page can't carry a market.
- You can't sell or support customers in that market. A link gets you a click from someone you can't serve.
Why does a link have to come from the market?
Because the sites buyers shortlist from are local, and hreflang doesn't move links between language versions.
Hreflang is a serving signal.
It tells Google which version of a page to show in which market. It doesn't give the German page the links the English one has earned.
Shortlists are local.
Software buyers in each market read local publications, in their language. There's no ready-made German list to translate from the English one, so the prospect list is rebuilt per market.
One thing is unconfirmed.
Google hasn't said whether links from the target country carry extra weight for local rankings, and there's no public data on it. Our reasoning is simpler: a local reader is more likely to click, trust the page and convert. We qualify on language and topical fit for that reason, not because of a ranking claim.
We qualify on language and topical fit, not on a ranking claim nobody can prove.
How we run an international campaign
- 01
Market brief
We agree the target pages, the language and the local competitors with you. If a strategy exists, it comes from the plan.
- 02
Prospect in-language
We find publishers your buyers in that market read, through local competitor gaps, category lists and our own publisher relationships.
- 03
Qualify
where most of our time goesSame rules in every placement: 2,000+ monthly organic visits in Ahrefs, relevance to your category, no “write for us” or “advertise with us” pages, a link-farm screen, and DR 40+ as a filter.
- 04
Write natively
Our own AI tool drafts in the market's language. A native-speaking editor shapes it for the publisher. It's unique on every placement and included in the price.
- 05
Approve
You see every placement before it's published.
- 06
Monitor
Live, indexed and still pointing where it should, checked for 12 months. A removed link is replaced free.
Andreea Paluszak built the qualification rules every site passes, and she is your point of contact from the first call to the final report.
What does an international placement look like?
- Publisher
- devtools-vergleich.example (German-language)
- Article
- “Die besten API-Monitoring-Tools für kleine Teams”
- Target page
- /de/alternativen/
- Anchor
- Product name
- Checked
- Live, indexed and pointing at the German page, every month for 12 months
What do international links cost?
$295 per placement, content included, DR 40+ and qualified by hand. The price is the same in every market and language.
International links FAQ
Which markets and languages do you cover?
Talk to Andreea about the market you're entering. She'll tell you which publishers your buyers read there.
Do links from English-language sites help a localised page?
A link points at a URL, so it counts for that URL like any other. What it doesn't do is reach readers in the target market, who shortlist from local publications.
Do you build the localised pages?
No. We build links to pages. If the pages don't exist yet, that's an international SEO job, and non.agency, our sister agency, does it.
Do we use the same anchors in every language?
Brand anchors work in every language. For descriptive anchors we use natural phrasing in the market's language, not a translated English keyword.
Is paid placement different in other countries?
No. Same terms everywhere: where a publisher charges, we pay it. Placements carry no marks. Bought links can be devalued by search engines, and you carry that risk with us. You approve every site.
Read the detail behind this service
Which market are you entering next?
Tell Andreea the market and the page. She'll tell you which publishers your buyers read there, and whether the page is ready for links.
Book a strategy meeting →30 minutes. Free, whether or not you hire us.