Link building strategy for SaaS and AI products
A link building strategy is a written plan that says which of your pages need links, from which kinds of sites, with which anchors, in what order. It's agreed with you before anyone buys or pitches anything.
We start with your pages, not our inventory. Every other service on this site starts from the plan.
- DR 40+
Ahrefs filter, never the verdict. Every site is still qualified by hand.
- 2,000+
monthly organic visits, checked against the site itself
- 12 mo
monitoring. A removed link is replaced free.
- 1,200+
active publisher relationships in technology
When does a link building strategy make sense?
It makes sense when you can't yet say which page each link is for.
A good fit
- You're starting link building, or restarting after a vendor whose reports you can't map to pages.
- Competitors outrank you on comparison searches and you don't know which links put them there.
- The budget is small enough that each placement has to count.
A poor fit
- You already have a plan, a target list and anchors. Send them. We'll review them on the call.
- Your site has indexing or migration problems. Fix those first, or the links point at pages Google can't use.
- You want to buy a fixed number of links. That's a purchase order, not a plan.
Why does the plan come first?
Links point at URLs, not at “the site”. So the first question is always which URL, and the plan answers it before any money moves.
Which pages sell.
The pages a buyer lands on before they convert: pricing, integrations, alternatives, feature pages.
Which pages rank.
The ones close enough to move, and the ones that aren't indexable at all.
Where competitors hold links you don't.
The gap in referring pages between you and the companies you compete with. That gap sets the prospect list.
Then we match each page to a placement type.
| Placement | Best for | You control | Limit |
|---|---|---|---|
| Link insertion → | A specific page that needs a link | Page, anchor | Needs a suitable page to exist |
| Guest post → | A topic you want to be known for | Angle, page, anchor | Only as good as the article |
| International link → | A new market | Market, page, language | Needs the localised page first |
| Brand mention → | Being named in AI answers | The questions we track | No proof mentions cause citations |
Anchors get planned too. A mix of brand, URL and descriptive anchors reads as links people chose. The same exact-match keyword repeated across placements reads as links built for ranking.
How we build the plan
- 01
Page audit
Which pages sell, which rank, and whether each one can be indexed and used.
- 02
Competitor gap
Who links to the companies you compete with, and where you're absent.
- 03
Placement mix
A placement type for each target page, with the reason.
- 04
Anchor plan
The anchor approach for each page, agreed with you.
- 05
Priority and budget
The order, and what each step costs at the standard $295 per placement where that applies.
- 06
Review
We walk you through it. Nothing is bought until you've approved it.
Andreea Paluszak built the qualification rules every site passes, and she is your point of contact from the first call to the final report.
What does a plan look like?
- Target page
- /pricing
- Why it's on the list
- Buyers land here late in the decision
- Placement types
- Link insertions
- Anchor approach
- Brand
- Target page
- /alternatives
- Why it's on the list
- Comparison searches send readers here; competitors are on roundups you're missing
- Placement types
- Insertions, brand mentions
- Anchor approach
- Brand, descriptive
- Target page
- /blog/api-monitoring-guide
- Why it's on the list
- A topic worth an argument on a publication
- Placement types
- Guest post
- Anchor approach
- Brand, URL
What does a strategy cost?
The 30-minute call is free either way. Bring your top three commercial pages and Andreea will tell you what a plan would cover for them.
Link building strategy FAQ
Do we need a strategy if we already buy links?
It's worth checking. If you can't say which page each link was bought for, you don't have one. Send us your last vendor report and we'll map it.
Will you tell us not to build links?
Yes, when the page isn't ready: thin, not indexable, or mid-migration. We say so on the call, whether or not you hire us.
Can we use the plan with another vendor?
Talk to Andreea about how the plan is delivered.
What do you need from us?
Your top three commercial pages and read access to your analytics.
Does the plan include content strategy?
No. It covers links: which pages, which placement types and which anchors. Content the placements need is written by us and included in the price.
Read the detail behind this service
Which pages need to win?
Thirty minutes with Andreea. Bring your top three commercial pages, and she'll tell you what's standing between them and page one, whether or not you hire us.
Book a strategy meeting →30 minutes. Free, whether or not you hire us.