Brand mentions for SaaS and AI products
A brand mention is your product's name in a third-party article, review or list, with or without a link. AI answer engines such as ChatGPT, Perplexity and Google AI Overviews draw on that text when a buyer asks which tool to use.
There's no public data yet proving that a mention causes a citation. We track where you appear in AI answers. We don't promise you'll appear.
- DR 40+
Ahrefs filter, never the verdict. Every site is still qualified by hand.
- 2,000+
monthly organic visits, checked against the site itself
- 12 mo
monitoring. A removed link is replaced free.
- 1,200+
active publisher relationships in technology
When do brand mentions make sense?
They make sense when buyers ask an AI engine which tool to pick and your product isn't named in the answer.
A good fit
- Your buyers ask questions like “best [category] tool for [use case]” and the answers name your competitors, not you.
- You sell an AI product in a category new enough that comparison lists barely exist. Coverage and mentions carry more weight there.
- You have links and no references: pages that link to you but never say what you do.
A poor fit
- Your positioning is vague or inconsistent. Engines can't describe a product the web describes five different ways, and more mentions spread the vagueness.
- You need one specific page to rank. Link insertions are built for that.
- You want to game the answer: hidden text, bulk “best of” pages that rank you first, mentions with no reader behind them. We don't do it.
Why would a mention change what an AI engine says?
AI answer engines don't hold opinions about software. They assemble answers from what the web says about it.
The evidence is a correlation.
In Ahrefs' study of 75,000 brands (published in 2025, updated in December 2025), branded web mentions correlated with AI Overview visibility at 0.664. Backlinks correlated at 0.218.
A correlation isn't a cause.
Brands that get mentioned a lot are usually the brands that are already well known. So we don't say mentions cause citations. We say they're the strongest signal in the largest public test, and that they're cheap to check.
So we work backwards from the answers.
We find which pages the engines already draw on for your buyers' questions, and we place accurate mentions on those pages. Then we re-check.
We track it, we don't promise it. That's the most credible sentence in this category.
How we run a brand mentions campaign
- 01
Prompt set
We agree the questions your buyers actually ask, with you.
- 02
Baseline
We record which brands each answer names and which pages it cites.
- 03
Target
The cited pages are the shortlist: comparison lists, review roundups, “alternatives to X” pages.
- 04
Qualify and place
where most of our time goesSame site rules as every placement. The mention says only what's true of your product, in a place a reader would expect to find it.
- 05
Re-check
We run the same prompts again and report where you're named and where you aren't.
- 06
Monitor
Live, indexed and unchanged, checked for 12 months. A removed placement is replaced free.
Andreea Paluszak built the qualification rules every site passes, and she is your point of contact from the first call to the final report.
What does a brand mentions report look like?
- Buyer question
- “Best API monitoring tool for a small team”
- Pages the answer cites
- devtools-roundup.io, b2b-stack-list.com
- Placement made
- Mention on b2b-stack-list.com
- Named in the answer
- Re-checked each cycle; reported as found or not found
What do brand mentions cost?
$295 per placement, the same as every other link, content included.
Brand mentions FAQ
Will a brand mention get me into ChatGPT's answers?
We can't say. There's no public data showing that a mention causes a citation, only a correlation in Ahrefs' 75,000-brand study. We track where you appear, and we tell you what changed.
Does a mention need a link?
No. A mention with no link still adds your name to a page engines read. Most of ours sit where a link could go too.
Is there a risk?
Yes, the same as with any bought link. Where a publisher charges, we pay it, and placements carry no marks. Search engines can devalue bought links, and you carry that risk with us. We place accurate mentions on real pages, with no hidden text and no bulk pages. We tell you which placements involved a fee before you approve.
How is a brand mention different from a link insertion?
An insertion is built to send a link to a chosen page. A mention is built to get your name onto pages AI engines already read, and we track whether it shows up in answers. Many placements do both. Link insertions →
How soon will we appear in answers?
We don't give timelines. Models update on their own schedule, not ours.
Read the detail behind this service
Where do your buyers' questions end up?
Bring five questions your buyers ask an AI engine. Andreea will tell you which pages those answers tend to draw on, and whether your product is on them.
Book a strategy meeting →30 minutes. Free, whether or not you hire us.