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In practice
The behaviour is intuitive once stated: a crawler reading top to bottom meets the first link first, and systems that summarise page content inherit the same bias — the earliest mention carries the descriptive weight. For a placement buyer this converts into two practical rules.
When negotiating an insertion into an existing article, check whether the target page already links to you or your domain: a second, later link may add a click path while adding little signal, and asking the publisher to consolidate — one good link higher in the content instead of two weak ones — is a better outcome than a duplicate nobody weights.
When a guest post is drafted, the first natural mention of the product should be the linked one, in the paragraph where the argument actually needs it, rather than burying the link in a closing paragraph after the brand has been named bare twice. The same logic extends to how engines read lists: in a roundup where every row links once, position within the list has no first-link effect between competitors — but the first sentence describing each tool is each entry’s “first link”, which is why the descriptive sentence your placement carries is written with care rather than pasted.
None of this is a lever to obsess over; it is a tiebreak detail that separates negotiated placements from pasted ones, and it costs nothing to get right at draft time.
See also: Link placement, Link context, Link insertion.
