People also ask
In practice
The checks exist because an insertion inherits everything from its host page, and none of that shows in a DR number.
The sequence, per placement: the page is indexed and cached (a live URL is not an indexed one); the page ranks or receives readers for shortlist-type searches — verified in a tool and by reading; the section where the link would sit is about the client’s category, not a catch-all “resources” block; the list’s integrity holds — existing entries are real products with real descriptions, not filler rows padding a paid roster, and the page is not paid-inclusion by design; the site passes the standing floor (verified traffic, relevance, no “write for us” bar, link-farm screen — the thirty-second test: crypto to health to SaaS in one scroll means walk away).
Then the content-level checks: the added paragraph matches the article’s tone and length rhythm; every claim in it is true of the product; the anchor follows the campaign plan; the target URL is the exact agreed page — live, indexable, not a redirect chain. The approval pack shows the client the publisher, the paragraph, the anchor and the fee flag before anything moves. After go-live, the two verifications people skip: the link points at the exact target (publishers retarget silently), and the page is still indexed.
An insertion that fails any of these is not a discount; it is a place the budget goes to disappear.
See also: Link insertion, Placement approval workflows, Redirect safety in placements.
Checklist: Placement Content Analysis.
