Placement Content Analysis

Before placing into an existing article (insertions)

• The article already ranks or receives readers for a shortlist-type search (best tools, comparison, alternatives)
• The paragraph around the new link is about the client’s category
• The client’s product genuinely belongs on this page (a reader clicking through finds a match, not a mismatch)
• The page is not paid-inclusion by design (every entry listed because it paid)
• The addition reads as a natural extension of the list, not an inserted ad
• Sentence count of the addition fits the surrounding rhythm (1–3 sentences usually)

For new articles (guest posts)

• The article stands on its own — worth publishing even without the link
• Angle is specific: a method, a data point, a worked example — not “10 tips”
• Drafted by the AI tool, edited by a person for the publisher’s tone and the product’s truth
• Unique on this placement (not syndicated, not a template reshuffle)
• Facts, numbers and product claims verified — nothing the client’s team wouldn’t sign
• Link sits inside an argument, where a reader would want it

Both

• Title, H1 and first paragraph consistent (no clickbait drift)
• Answerable content: a reader (or a model) can extract the core answer from the first paragraphs
• Headings present and logical (H2/H3), lists and tables only where natural
• Sources cited where claims are made
• No hidden text, no doorway structure, no bulk “best of” shells