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Matching and prospecting
- Target page and anchor agreed with the client before prospecting
- Prospect list built from: competitor link gaps, category roundup pages, existing publisher relationships
- Prospects ranked by where the client’s buyers actually shortlist (not just DR)
- Duplicate check: the client is not already on the page (or placed there by another vendor)
Page-level checks (on the target article)
- Article is indexed and cached (not just published)
- Article ranks or gets readers for shortlist-type searches (best-tools, comparison, alternatives)
- The section where the link would sit is about the client’s category
- The list is not paid-inclusion by design
- Existing entries: each is a real product with a real description (not filler rows)
- Site passes the full Site Qualification checklist (DR 40+, 2,000+ visits, no W4U, link-farm screen)
Writing the insertion
- The paragraph is drafted by the AI tool, edited by a person to match the article’s tone
- Says only what’s true of the product (verified against the client’s site)
- Length fits the surrounding rhythm (usually 1–3 sentences)
- Client approves the exact wording, target page and anchor before it goes in
After go-live
- Link live and pointing at the agreed URL (exact URL, correct protocol, no redirect chain)
- Placement indexed within the agreed window
- Logged in the tracker: publisher, URL, anchor, target page, fee flag, go-live date
- 12-month monitoring scheduled (monthly check: live, indexed, correct target)
- Removal workflow ready: contact publisher, replace free if dropped
