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In practice
The traffic check exists because the backlink economy manufactures metrics cheaply and audiences expensively. A domain’s DR can be inherited, injected or traded; its traffic number can be an artefact of tool estimates, keyword scraping or a spike long gone. The verification sequence: pull the traffic estimate in a reputable tool — the standing floor in this programme is 2,000+ monthly organic visits — then interrogate it. Trend: flat or rising beats a cliff (a domain that lost 90% is coasting on old links). Sources: organic should dominate; direct spikes and referral anomalies suggest manipulation.
Top pages: the pages receiving traffic should be the site’s own content — when the traffic lands on scraped news or tag archives, the “publisher” is a hollow shell. The site itself: recent posts with engagement (comments, shares, replies) are the ground truth no tool fakes convincingly. Then the market question: traffic geography and language must match the placement’s purpose — a US-traffic site does not help a German market entry, whatever its totals.
The check is cheap — minutes per site once the eye is trained — and it is the difference between two placements with identical DR: one that sends readers, builds context and survives cleanups; one that exists only in the tool’s index. Vendors who qualify by metric alone are not doing qualification; they are doing sorting — and the buyer pays for the difference in month three.
See also: Traffic verification, Traffic quality of publishers, Quality signals: DR, traffic, relevance, content.
Checklist: Site Qualification.
Related service: Link insertions.
