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Go-live verification (every placement)
- Link live at the exact agreed URL (correct protocol, no redirect chain)
- Link points at the agreed target page (re-verify after publisher edits)
- Anchor matches the approved anchor
- Placement indexed (spot-check within the agreed window)
- Logged: publisher, placement URL, anchor, target page, placement type, fee flag, go-live date, screener
12-month monitoring (every link, every month)
- Link still live
- Still pointing at the agreed target (no silent retargeting by the publisher)
- Placement still indexed
- Page not turned into a “sponsored” wall or deindexed
- Removal detected → publisher contacted → free replacement issued per guarantee
- Client notified when a link drops and when the replacement is live
Reporting cadence
- Monthly report: placements qualified / approved / live, per placement type
- Per-market view for international campaigns
- For brand mentions: same prompt set re-run, named/not-named per prompt, % presence and rotation — never a one-off snapshot
- Numbers traceable: every link in the report exists in the tracker with a URL
- No ranking or traffic timelines promised; what IS stated: go-live dates and index status
Guarantee compliance
- Replacement window (12 months) tracked per link
- Refund/replacement policy applied consistently (delivered to spec or money back)
- Fee flags reviewed: client knew which placements involved a publisher fee before approval
Quarterly review
- Referring-domain growth vs plan
- Placement types that produced indexing problems or removals — adjust mix
- Publisher list pruned: sites that decayed (traffic cliff, link-farm drift) are out
- Anchor distribution reviewed across the whole profile (over-optimisation check)
