Guides on link building for software companies.
Plain answers on links, brand mentions and AI visibility. We say what we know and what nobody can promise.
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GEO and AI visibility
How AI answer engines pick their sources, and how to be one of them.
Brand mentions · Link building strategy
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Cybersecurity link building
Links and SEO for security vendors, where trust is the product.
Link building strategy · Guest posts
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Events
What we learn at the events we attend.
Link building strategy
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Latest guides
Cybersecurity link buildingCommon Cybersecurity Link Building Mistakes
The most common cybersecurity link building mistakes, from low-grade packages and PBNs to exact-match anchors, and how to avoid penalties.
· 9 min read
GEO and AI visibilityDo brand mentions get you into AI answers? What the data shows
Branded web mentions correlate with AI Overview visibility at 0.664 against 0.218 for backlinks (Ahrefs, 75,000 brands). A correlation, not proof.
· 4 min read
EventsShould link builders go to Startup Community Summit 2026?
Startup Community Summit is on 21 October 2026 in Poznań: 350 curated founders, investors and operators. Why links start with people, and what to bring us.
· 3 min read
