People also ask
In practice
The monthly check list, per placement: present (the link exists at the recorded placement URL — the page hasn’t been deleted, pruned or moved); targeted (the link still points at the exact agreed URL — publishers retarget silently during redesigns and “helpful” plugin updates); indexed (the placement’s page remains in the search index — deindexation of the host page voids the link’s function); and intact (the anchor matches what was approved — editors rephrase, and a changed anchor is a changed placement). Each check’s result is logged with the date and the checker — the record that makes the guarantee auditable and the replacements traceable.
The response to a failed check runs the replacement workflow: diagnose the cause (publisher edit, redesign, deindexation), attempt recovery where reasonable (a publisher email restores accidental removals), re-place at the same quality floor where recovery fails — at the vendor’s cost inside the window, reported to the client in the same cycle it was detected. Why twelve months: it covers the highest-mortality period — publisher cleanups, site migrations, content prunes — while remaining priceable; beyond the window, a light quarterly sweep is the sensible continuation, and the client owns the link the way they own any asset: with the awareness that it needs occasional checking.
What monitoring is not: a rankings report. The checks are about the placement’s mechanical existence and integrity — the rankings layer is tracked separately, against the target pages, with the honest separation between “the link works” and “the engines responded”.
See also: Free replacement guarantee, Backlink monitoring and link tracking, Monthly reporting and go-live tracking.
Checklist: Monitoring, Reporting and Guarantee Compliance.
Related service: Guest posts.
