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Market brief (before any prospecting)
- Target market(s) and language(s) named explicitly
- The localised pages exist, are live, indexable and complete (not “homepage translated, nothing else”)
- Local competitors listed — the shortlists buyers read in that market
- Client can sell and support customers in that market (a link brings a click you must be able to serve)
- hreflang set up correctly between language versions (serving signal, not a link substitute)
Prospecting in-language
- Prospect list rebuilt per market (the German list is not a translation of the English list)
- Sources: local competitor link gaps, local category lists, own publisher relationships
- Publishers read by local buyers in their language — not English-language sites that happen to rank
- Geo-relevance of each publisher verified (audience, traffic origin)
Qualification (same rules in every market)
- DR 40+ filter, 2,000+ monthly organic visits, topical relevance, no W4U pages, link-farm screen — all applied identically
- Traffic currency of the publisher checked in its own market
Writing natively
- AI drafts in the market’s language; a native-speaking editor shapes it
- Descriptive anchors phrased naturally in the market’s language (not translated English keywords)
- Brand anchors used where possible — they travel across languages
- Client approval pack includes an English summary of the article (title, target page, anchor, product claims)
After go-live
- Link points at the localised URL (not the English homepage)
- Placement indexed in the target market
- Logged per market; 12-month monitoring; replaced free if removed
- Report shows per-market go-lives (multi-market reporting view)
