Guest Post Campaign

Angle and pitching

• Topic comes first; the link follows from it (not the other way round)
• The angle passes the “would a publisher accept this without the link?” test
• Pitch is a topic, not a link request
• The topic doesn’t already exist on the publisher (or the pitch clearly extends it)
• Price negotiated to fit the placement, not accepted from a rate card by default

Publisher checks

• Site passes the full Site Qualification checklist (DR 40+ filter, 2,000+ visits, relevance, no W4U pages, link-farm screen)
• The publisher’s audience overlaps with the client’s buyers
• Publisher publishes original work (spot-check a few posts for syndication)

Writing

• Drafted by the AI tool, shaped by a person for the publisher’s tone and the product’s truth
• Unique on this placement — no template reshuffles across clients
• One clear argument with a worked example, a method, or a data point
• Client quote or input used where it strengthens the piece (publishers prefer it)
• Product claims verified — nothing the client’s team wouldn’t sign
• Link sits inside the argument, in a paragraph a reader would want
• Anchor follows the anchor plan (brand/URL/descriptive mix, no exact-match spam)

Before publishing

• Client approves the publisher, the draft and the anchor
• Fee disclosure to client (if the publisher charges)
• Author bio consistent with the client’s positioning (or publisher’s guest conventions)

After go-live

• Article live, link pointing at the agreed URL, placement indexed
• Logged: publisher, URL, anchor, target page, fee flag, go-live date
• 12-month monitoring scheduled; replaced free if removed
• If the article ranks for its own topic, note it — that’s bonus reach beyond the link